{"product_id":"jack-daniels-1954-gold-medal-1000ml","title":"Jack Daniels 1954 Gold Medal (750ml)","description":"\u003cp\u003e\u003cstrong\u003eJack Daniels 1954 Gold Medal (750ml)\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis special bottle is the sixth in the Jack Daniels Gold Medal Series and honors the 1954 Brussels Belgium Star of Excellence. This beautiful medal is as unique as the story behind it. The story goes that Reagor Motlow, one of Lem’s sons, received a letter about a whisky judging contest in Brussels, Belgium. He handed the letter to Herb Fanning, his right hand man and told him to take care of it. And indeed Mr. Herb did! He walked right out of the production line and pulled off the first three bottles and sent them on their way. According to Mr. Herb, when the folks from the advertising department found he had pulled whisky for the competition from the bottling line, they were a bit upset and asked him why he hadn’t looked for some special whisky for the judging. To this Mr.Herb exclaimed,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e“Why all Jack Daniels is special!”\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eLater Mr. Herb, in recalling the story said he figured he might get fired over that, but about that time letter came announcing that Jack Daniels had won the star of Excellence!\u003c\/p\u003e\n\u003cp\u003eThe second letter seemed to set things right between Mr.Herb and the advertising team, because not only did Mr.Herb keep his job for many years before retiring, but he also appeared in quite a few Jack Daniels ads. Herb became one of Lynchburg’s best known and much loved citizens, and was a fixture on the Square until he passed away in 1997 at the ripe old age of 93. Mr.Herb’s lifelong love of and faith in Jack Daniels Tennessee Whiskey epitimozes the character of the people behind the Jack Daniel Brand.\u003c\/p\u003e\n\u003cp\u003e45%Alc.\/Vol.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAll bottles listed for purchase are from personal collections. Please examine all images carefully and satisfy yourself as to their condition before making a bid. Minor markings are inevitable and collector's should have reasonable expectations in this regard.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBidding policy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA bid is an irrevocable offer made by a Bidder to buy the listed Item.\u003c\/p\u003e\n\u003cp\u003eAll bids, including the winning bid cannot be retracted. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuyer Fees\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe following fees apply to the winning hammer price:\u003c\/p\u003e\n\u003cp\u003e- We charge a flat\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBuyers Commission of 10%\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eThe following fees apply at checkout:\u003c\/p\u003e\n\u003cp\u003e- 2.75% Loss \u0026amp; Breakage Cover (Optional)\u003c\/p\u003e\n\u003cp\u003e- 1.95% Payment Surcharge\u003c\/p\u003e\n\u003cp\u003e- Flat Rate Postage Fee (Selected at Checkout)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhisky Trade (ABN: 31 876 027 142) supports the responsible service of alcohol.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eUnder the Liquor Licencing Act 2007 it is against the law to sell or supply alcohol to, or to obtain alcohol on behalf of, a person under the age of 18 years.\u003c\/p\u003e\n\u003cp\u003eSA Packaged Liquor Licence Number: 57709427\u003c\/p\u003e","brand":"Auction #57","offers":[{"title":"Default Title","offer_id":57016321999008,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0488\/4630\/7488\/files\/IMG_00592_66733381-dafc-47b7-83df-fa6dd7d3a1c7.heic?v=1778714744","url":"https:\/\/www.whiskytrade.com.au\/products\/jack-daniels-1954-gold-medal-1000ml","provider":"Whisky Trade","version":"1.0","type":"link"}